Reading Borough Council are planning a bumper Pride of Reading awards this year. Presented annually by John Madejski and Chris Tarrant, nominations have been invited for this year's extended categories.

There is expected to be major competition for the Bravely Soldiering Into Work After a Snowflake has Landed; Moaning By The Coffee Machine About The Lack of Gritting; Flimsiest Excuse for not Running Public Transport; The Leaving Work Early Because It's A Bit Nippy medal; OMG I've Forgotten How To Drive; Most getReading Posts Whilst Pretending to be Snowed In and the best Snow-Single Mother-Gay-Whale-Person competition.

Local sports will also be represented with The Climbing the North Face of Hill Street and the inaugral Caversham Bridge Chucking Award.